The draw of horror films is that for a brief moment, they take us out of our comfort zone; we realize that the moment is temporal, but perceptually, we feel as though everything we’re seeing is disturbingly absolute. That feeling of ephemeral uneasiness is where BOW3RY thrives. By distilling the world around them through their twisted, almost macabre filter, the Australian-based brand warps notions of what should and shouldn’t be printed on cotton and worn for the world to see.
With that influence of terror in mind, BOW3RY uses classic skateboarding imagery as its chosen vehicle of visual expression. Heavy, jarring graphics make up their most recent collection, and when juxtaposed with other brands on hangers, BOW3RY sticks out like a Wilhelm scream in a (supposedly) barren forest.